Social Media @ The Dodo

As the social media editor for The Dodo, I had a finger in almost every pie available on the social team. I started out handling our Twitter and Tumblr accounts before we decided to forego Tumblr in favor of concentrating growth to our YouTube page, which I also briefly curated before we hired a full-time YouTube specialist. In between hires for our Facebook manager position I also presided over our Facebook page and handled daily video and article posts, paid strategy, and community management. These days my focus is back to Twitter where we recently reached 1 million followers and continue to grow each day.

Twitter

  • Leads channel growth, content strategy, and writes social copy.

  • Posts daily video and article tweets.

  • Handles community management and daily interaction with followers.

  • Handles our partnership with Giphy where we provide videos which they transform into GIFs for public use.

  • Curates content surrounding trending topics, such as #NationalPuppyDay, #BlackCatAppreciationDay, and #WorldTigerDay, among others.

  • Handles the Twitter end of partnership-specific hashtags such as #FindYourFido.

The Dodo Twitter Media Coverage


Facebook

  • Led channel growth and content strategy.

  • Posted daily videos and articles.

  • Managed the first season of The Dodo’s Facebook Watch show “Comeback Kids: Animal Edition,” which became Facebook’s most-watched show on the Watch platform based on overall views, views per episode, and shares per episode.

  • Won the Shorty Social Good Award for the Pets & Animals category in 2018. Finalist in Facebook Presence category.

The Dodo Facebook Media Coverage


Tumblr

  • Led channel growth and content strategy.

  • Posted daily articles and videos.

  • Handled user submissions for later posts.